I work with Founders who are great at building, but need help selling.
Together we create the go-to-market strategy and customer acquisition engine to push through revenue plateaus.
Focus Areas
Services for idea validation to rapidly scaling your company
Why Me
You don't need a sales course on Teachable sold by a LinkedIn guru. You need someone calm and experienced who can drop into your business, help you map where the customer acquisition bottlenecks are, and guide you through the next stage of growth.
I've spent over a decade selling B2B services and software. From startups to public companies. Along the way, I've built outbound systems from scratch, coached founders through acquiring their first customers, and helped SaaS founders and service providers (agencies, coaching orgs, CPAs, and more) build go-to-market strategies that result in closed-won customers and revenue.
Here's what that's looked like:
- •Scale from 100 SaaS subscribers to 200, while increasing average revenue per user by 2.7x
- •Turn cold outreach into qualified sales conversations for a coaching org by fixing the offer. Not just the email copy
- •Help a founder walk away from a product idea before wasting 14 months building for a market that wasn't buying
How I Work
I bring a set of principles, shaped by 10+ years of sales work and a couple dozen product-market fit sprints, that help you avoid mistakes I've already made. I won't come in with a rigid playbook. Instead I'll supplement what you've built. I work best with people who like async communication (Loom, Slack) and move fast.
What I'm Not
No bravado or hype. No silver bullets, growth hacks, or flashy sales showmanship. I'm not here to impress. I'm here to help you close customers in a way that scales and is delegable. Similarly, getting to "no thanks" quickly is the second best thing behind getting a "yes". I help find these quickly to avoid months of stumbling in the dark.
Here's what that's looked like:
- •Scale from 100 SaaS subscribers to 200, while increasing average revenue per user by 2.7x
- •Turn cold outreach into qualified sales conversations for a coaching org by fixing the offer. Not just the email copy
- •Help a founder walk away from a product idea before wasting 14 months building for a market that wasn't buying
Curious if this kind of help would make a difference?
Tell me a bit about what you're working on here.
If I think I can help, I'll reply with a few thoughts, and we can take it from there. No email opt-ins, or automated campaigns. Just a quick 1:1 email exchange.